art and biomed, displays/exhibits, marketing and advertising, recent biomed
Biomedical animation in pharma advertising
Forget about subcellular and molecular animation movies being done for research purposes or as didactic tools. The real driving force in the future will be pharma advertising.
Take a look at this demo reel from iMed Studios – a spin-off company from Engineering Animation Inc., now part of the Saatchi & Saatchi family — that ”develops scientifically accurate, visually impactful, leading edge multimedia for clients in the medical and pharmaceutical industries”.
The demo has just won the prestigious 2007 RX Club Award (Vanessa at Street Anatomy explains that the RX Club Awards are “the Oscars of pharmaceutical product advertising and promotion”). In other words, the inner-life-of-the-cell kind of movies will probably become an important part of future pharma advertising. That’s where the money is, so that’s where the animation technology goes.
03 Jan 2008 Thomas
It’s unfortunate that academia doesn’t have the money for such amazing animations to be used for educational purposes. On the bright side though, big tv channels like the National Geographic Channel, BBC, Discovery, etc., are increasingly using medical and scientific animations in their specials. Hopefully it will work its way into the classroom at some point!
One of my vain hopes for 2008 is that Samsung, Sony or Matsushita will sponsor a huge screen for the entrance hall of our museum where we could display some of these animation movies to our visitors. Gear Live reported the other day that Panasonic is about to launch a 150” plasma screen! Imagine projecting iMed Studio’s pulsing heart animation in 10x actual size.
Congratulations on your new plasma screen! Yours was not a vain hope but rather a realistic one, after all! Best wishes to the Museion community for an exciting 2008! Your website is an inspiration to us all! Cheers, Pnina in Greater Boston
Hi Pnina — thanks for the good words about our blog/website. Greetings for 2008.
What do you mean by realistic rather than vain hope? Have you sent us a plasma screen?!
Th