history of medicine, recent biomed
The recent history of personal genome services — next week is deCoDEme’s and 23andMe’s 1st year birthdays
It’s only one year ago that the first commercial personal genome services became available to ordinary customers, thus initiating what might become a new major postgenomic health industry. deCODEme was launched on 16 November, 2007, and 23andMe three days later.
As Attila Csordás points out, the media (and blog) coverage of 23andMe has been far more intense than that of deCODEme. Why? The products are basically similar, so it has probably more to do with their public image. For example, deCODEme has a mainstram commercial-looking website, while 23andMe looks like something that came out of a children’s toy store. It may also have something to do with different personal ‘likability’ factors of the front figures of the two companies (Anne Wojcicki and Kari Stefansson, respectively). And one shouldn’t dismiss the Google-association factor. To add insult to injury, Time Magazíne announced 23andMe’s retail DNA test as “best invention of the year” in 2008.
07 Nov 2008 Thomas
albertine is doing an artistic experiment, called 200gr
she need your click to buy her dna kit.
with all your contribution she will be able to discover if her dna weight is 200gr as science says
so just click on the google ads on this page :
http://www.albertinemeunier.net/200grammes/
It’s also worth noting that 23andMe’s test kit costs half as much as deCODEme’s.
Hi Suzanne, right, but Time Magazine didn’t choose 23andMe’s kit as the cheapest invention of the year, they chose it as the best of the year. I doubt that the price level has played any significant role in giving 23andMe its media darling advantage.