Coming from the social web media world, we wrongy believed that the traditional science communication discourse was in decline. But science journalists is a conservative profession; they still largely believe science communication is about science journalism. For example, even when the Media for Science Forum 2010 starts a blog, it is all about science journalism in traditional media. I had expected a blog about science communication to involve discussions about social web media, but the journalism scenario lingers on.

“three-dimensional objects … have an immense potential for the communication of science”.

I agree, intuitively. I’ve used the same argument in applications for funding. However, it is one thing to claim that this is the case (and intuitively feel it is right), another thing is to give empirical evidence for it and, if it turns out to be the case, to give some reasons for why (I’m one of those modernist oldies who like empirical evidence and rational arguments  :-).

So, is it true? Do we have any substantial empirically based studies that tell us that people understand or engage better with science after having been confronted with material artefacts from museum collections?

And if this is the case — why is it then that artefacts have such an alleged immense potential for the communication of science — in addition to what can be communicated via popular books, magazine articles, newspapers, TV programs, websites, podcasts, Facebook-groups, Flickr-images, blogs, etc.?

As readers of this blog probably knows, Medical Museion is an integrated research and museum unit for promoting medical science communication based on the material and visual medical heritage. The research profile is centered around the contemporary history of the biomedical sciences, medical science communication studies, and studies of the production of the material and visual medical scientific heritage. We have a world-class collection of historical medical artefacts and images, an active program for the acquisitioning and preservation of the contemporary biomedical and biotechnological heritage, a permanent medical-historical public gallery, and an innovative temporary exhibition program.

We are looking for two new members of faculty to contribute to our integrated research, teaching, heritage and outreach programme focussing on late 20th century and contemporary medical and health sciences in a cultural, aesthetic and historical perspective. The aim of the programme is to develop new modes of research-based collecting, exhibition making and web-based outreach by combining scientific content, cultural interpretation and aesthetic expression in innovative ways.

On the outreach side, we are developing research-based science communication practices for a variety of audiences – spanning from health professionals to the general public – in the form of exhibitions and web products, and with special attention to the aesthetics of science communication.

On the acquisition side, we are in the process of developing research-based curatorial practices (heritage production) in close cooperation with research institutions, hospitals, pharma, biotech and medical device companies, and patient organisations in the region (‘museum 2.0’) .

The appointees are required to do research at an international level and research-based teaching, however most of teaching obligations are substituted with museum work.

Read the official full job description below.

Full job description

Applications are invited for 1-2 positions at the level of Associate Professor (indefinite employment period), alternatively Assistant Professor (limited to 3 years), at Medical Museion, Department of Public Health, to begin as soon as possible.

Medical Museion is an integrated research and museum unit for promoting medical science communication based on the material and visual medical heritage. The research profile is centered around the contemporary history of the biomedical sciences, medical science communication studies, and studies of the production of the material and visual medical scientific heritage. The museum has a world-class collection of historical medical artefacts and images, an active program for the acquisitioning and preservation of the contemporary biomedical and biotechnological heritage, a permanent medical-historical public gallery, and an innovative temporary exhibition program.

Job description
The appointees are expected to contribute to the museum’s integrated research, teaching, heritage and outreach programme focussing on late 20th century and contemporary medical and health sciences in a cultural, aesthetic and historical perspective. The aim of the programme is to develop new modes of research-based collecting, exhibition making and web-based outreach by combining scientific content, cultural interpretation and aesthetic expression in innovative ways.

On the outreach side, the museum is developing research-based science communication practices for a variety of audiences – spanning from health professionals to the general public – in the form of exhibitions and web products, and with special attention to the aesthetics of science communication.

On the acquisition side, the museum is in the process of developing research-based curatorial practices (heritage production) in close cooperation with research institutions, hospitals, pharma, biotech and medical device companies, and patient organisations in the region (‘museum 2.0’) .

The appointees are required to do research at an international level and research-based teaching with associated examination duties, and to disseminate their research results. Part of the teaching obligation is substituted with museum work. The Faculty determines the exact ratio between the different responsibilities and the ratio may also vary over time.

Associate professors may be asked to manage research, provide guidance and supervision of assistant professors, postdocs and PhD-students, and to take part in academic assessments.

The assistant professorship is a further-education post. Supervision is provided, as well as the opportunity to improve pedagogical competencies. Applicants for an assistant professorship are given credit for previous employment as postdoc in a relevant field of research.

The scientific research requirements for the position can be found in “Københavns Universitets fælles regler for det videnskabelige personales forskningsindsats (forskningssikring)” (in Danish only) and to “KU-Academic Freedom and Responsibility at the Faculty of Health Sciences”; both are available at www.ku.dk/regel – click “Forskning-ph.d.-uddannelsen” and scroll down to items 58.10 and 51.04 (E).

Qualification requirements
Applicants for the associate professorship are required to have research and teaching qualifications on a level corresponding to that of a satisfactorily completed assistant professorship; however, such qualifications may also have been attained otherwise. Applicants are required to present documentation for scientific production on an international level as well as documented teaching qualifications.

Applicants preferrably also have one or more of the following additional qualifications:

• experience in exhibition making, web communication, etc.
• experience in collecting and curating, e.g., of documents, images or material objects.
• experience of and interest in communicating through social web media.

A basic training in medicine, public health, molecular biology, biochemistry or a similar field at the Bachelor level or above will be an additional advantage.

If the position is filled at the associate professor level, the appointees are expected also to supervise PhD-students and to raise funds for expanding the museum activities.

Applicants on the assistant professor level must have a strong academic background (PhD or evidence of an equivalent level of attainment) in a relevant field of research, for example, history of medicine, science and technology studies, ethnography, museology, design studies, communication studies, visual and material culture, art studies (Bildwissenschaft), medicine, the life sciences, medical technology, or architecture.

Applicants on the associate professor level must have at least three additional years of research and/or museum experience in a field of relevance for the position.

Terms of employment
Salary and employment terms are subject to the collective agreement made between the Danish Ministry of Finance and the Danish Confederation of Professional Associations on the employment of academics in state service. In addition to the seniority-based salary and an annual pensionable supplement of currently DKK 48.750 (assistant professorship) (1 September 2009 level), or a pensionable annual supplement of DKK 86.998,10 (associate professorship) (1 September 2009 level), a salary supplement may be negotiated on an individual basis.

Applicants must state whether they wish to be assessed in relation to the associate professorship and/or the assistant professorship. All applicants will be assessed, but in case an applicant at the associate professorship level is selected, applicants on the assistant professorship level will not be considered.

Inquiries
For further information about the positions and Medical Museion, see www.museion.ku.dk and www.corporeality.net/museion or contact the Director, Professor Thomas Söderqvist directly: ths@sund.ku.dk, +45 2875 3801.

Foreign applicants may also find this link useful: www.ism.ku.dk (International Staff Mobility)

The application process
The application must be in English and contain:

• a curriculum vitae, including first name and surname, date of birth, gender, private address,  phone number, e-mail, nationality, capability of speaking Danish and/or English, awarded academic degrees and professional experiences (max 2 pages).
• a complete and numbered publication list.
• a numbered list of the publications (max. 10) to be considered in the assessment of the your scientific qualifications (please note that copies of all publications/works you wish to be considered in the assessment shall be attached to the application).
• an account of the your experiences with research supervision and management (applications for the associate professorship only), of your previous and ongoing research and museum collaborations, of your teaching qualifications or other material which may form the basis of an assessment.of your pedagogical skills, and of other qualifications relevant to the post applied for (max 3 pages)
• a research plan (max 2 pages).
• a plan for developing the field of medical science communication and/or medical science heritage construction (max 2 pages)
• your motivation for applying for this position.
• attachment (copies of publications).

(If an applicant for the associate professorship has not attained teaching experience through assistant professorship employment, completed the educational study for assistant professors, or obtained similar teaching qualifications, the associate professor appointment will be on a trial basis for up to 18 months.)

The application and the attached scientific works and other documentation that you wish to have considered in the assessment, shall be submitted in four printed copies collated as complete sets (including copies of publications).

Applicants will be assessed according to “Bekendtgørelse nr. 284 af 25. april 2008 om ansættelse af videnskabeligt personale ved universiteter” (“Ministerial Order no. 284 of 25 April 2008 on the Appointment of Academic Staff at Universities”), which are both avaliable at www.ku.dk/regel  – press “Personaleforhold” and scroll down to section 20.1.  Please note that:

• applicants will only be notified of the number of applicants, not of other applicants’ names
• applicants will be notified of the composition of the panel of assessors and will be asked to address any problems concerning legal capacity
• applicants will be contacted if the panel of assessors wishes to see further documentation and/or include works not listed by the applicant in their assessment
• applicants will be informed of and requested to focus only on their own assessments
• one or more applicants may be asked to attend an interview and/or deliver test lectures

 The Faculty invites applications from all qualified candidates regardless of gender, age, ethnic origin or religion.

Please send your application marked file no 211-0673/09-3012 and “Associate (Assistant) Professor at Medical Museion” to:

The Faculty of Health Sciences
University of Copenhagen
Blegdamsvej 3B (Panum building)
DK-2200 Copenhagen, Denmark

Applications must be received by the Faculty not later than  25 May  2010, at 2pm (CET). Material received later will not be considered.

If you wish to deliver your application personally, please contact the Faculty’s Service Center , Blegdamsvej 3B, first floor.

Electronic or fax applications will not be accepted.

The Faculty of Health Sciences comprises 12 departments and 10 study committees. The Faculty employs 2,000 people, including 1,000 teachers and scientists and 1,000 technical/administrative employees. The Faculty has 4,500 students, including 750 Ph.D. students. Please read more about The Faculty of Health Sciences at www.sund.ku.dk

• Jeremy Howick, ‘When can we trust the experts? Defending the Evidence Based Medicine stance’, 25 January
• David Healy, ‘They used to call it Medicine’, 1 February
• Sam Schweber, ‘Writing the Biography of Hans Bethe’, 8 February
• Jane Gregory, ‘Producing the post-Fordist public, or: What is Science Communication for in a post-industrial society?’, 22 February
• Helena Sheehan, ‘What (if anything) has Marxism to contribute to science studies?’, 8 March
• Jeff Hughes, ‘Before the bomb: on writing the history of unclear physics’, 22 March

Wish I were in London more often, would love to discuss production of a post-Fordic public or hear Jeff unfold his ideas about ’unclear physics’ (no typo, it’s an intended joke, says Jon Agar, who sent the programme around).

One forum for such learning from others is the series of annual ‘Science and the Public’ conferences in UK. These meetings aim to bring together, as the organisers put it, “the various strands of academia which consider science’s relationships with groups generally called ‘the public’”  (I must admit that I love that phrasing, “groups generally called’ the public’”, it sounds so academically keep-a-distance-ish :-).

I participated (and presented) at the meeting in Manchester in 2008 — a very positive experience; very informal atmosphere and high quality presentations; good scholarly karma.

Next year’s meeting is going to be held at Imperial College in London, 3-4 July 2010. Alice Bell and her organiser-colleagues are expecting participants and contributions from a wide range of disciplines, like science and technology studies, history of science, geography, psychology, cultural studies, media studies, sociology, development studies, English literature, science policy studies and much more. And the range of topics covered may include (but are not limited to):

* PUS, PEST, PR.
* Surveying public knowledge and attitudes.
* Science and the arts (including science fiction).
* Science, publics and personal identity.
* The role of industry and/ or the third sector in public engagement
and scientific research.
* The challenges of ‘upstream’ engagement.
* Popular science and professionalization.
* Specific public-science issues: e.g. climate change, MMR, energy policy, GMOs.
* Studies of specific media: e.g. film, books, the internet, museums, radio.
* Science, religion and the ‘New Atheism’.
* Politically engaged scientists.
* Churnalism vs. investigative science journalism.
* Edu-tainment.
* Scientific advisers, spin and secrecy.
* Patients and publics in health services.
* Science and the sceptics.
* Amateur science.

I guess that would cater for most science communication palates. Send a 300 word abstract to scienceandpublic@googlemail.com by 1 March 2010. You can also send in a panel proposals.

(Thanks to Alice for the info).

Does this emphasis on ethics and the corresponding  lack of attention to science communication reflect a deeply felt need from the side of biomedical and life scientists? No, not necessarily, at least not if we should believe the results of a survey made by the European Molecular Biology Organization (EMBO) about the importance of a variety of useful ‘transferrable skills’.

Of the transferable skills listed in the survey, management and grant application skills are considered the most desirable by senior scientists. But they also value the importance of improving their skills in public communication. Whereas skills in research ethics/bioethics are considered much less important. 

When ~400 senior Europan life scientists were asked which complementary skills they would have liked to receive training in earlier in their career, 37% and 33% mentioned public communication and peer-to-peer communication, whereas only 17% and 11% mentioned research ethics and bioethics:

When asked which complementary skills they would like to improve, public communication and peer-to-peer communication was chosen by 28% and 13% respectively, while research ethics and bioethics was chosen by 3% and 5% only:

Another interesting angle to this is that senior scientists value the importance of research ethics and peer-to-peer communication skills for research students (in contrast to themselves) very highly (4,4 and 4,2 points on a scale from 5-1), whereas bioethics and public communication skills are valued less important for the students (3,6 and 2,8 on the scale). In other words, senior faculty values more general mind-expanding skills for themselves and wants their students to stick to narrow technical training.

All in all, it seems like science communication skills in the biomedical and life sciences — either public engagement skills for senior faculty and peer-to-peer communication skills for PhD students — ought to be upgraded.

(thanks to David Karlin, Wellcome Trust, for making me aware of the EMBO report on transferrable skills)

Titled ‘Have you ever seen a molecule? Art, science and visual communication’, the two-day meeting at the Cambridge Centre for Research in the Arts, Social Sciences and Humanities (CRASSH), 25-26 March, concentrates on the correlation between art/design and molecular biology, in particular structural biology, and on the impact of the arts and artistic practices on scientific culture. Current molecular biological research is very dependent upon visualisation methods, both in the production of intepreted data and in the communication to other scientists and the public at large. The call for papers explains the relevance of this topical issue, both for scientists and for science communicators, understood broadly:

Despite the fact that structural images of individual projects are made by thousands of researchers in laboratories around the world, there is as yet no general consensus on what makes a good image. Consequently, there is no obvious and necessary correlation between the images made for pragmatic and heuristic purposes in the laboratory, those chosen for posters and conference presentations, the images accompanying article submissions, and finally those that will be selected or further designed for public engagement and communication. Instead, how specific traits should be visualised, which colour schemes should be applied and how to pick the perfect image for specific purposes depend to a large degree upon pragmatic categories and local factors within individual laboratories and research groups, as well as on editorial decisions and a stronger promotional value, at least to some degree independently of scientific preferences and arguments.

Interdisciplinary collaboration in visualising molecular structures lies at the very core of contemporary research processes and products. Bringing art, design and science together is far more than just an interesting experiment in transdisciplinary cross-communication, it is a necessary step in exploring new ways of optimising imagery at the molecular level and thus breaking new ground. We depend upon this in the arts as well as in the sciences in the future university to make things better and to advance our knowledge of life at a molecular level.

Rikke/CRASSH welcomes submissions for presentations broadly within visualisation of science. Send a <250 words abstract, a brief CV and a few lines about your interest in the conference before 1 February 2010 to rsk@mrc-mbu.cam.ac.uk (and please use the form here).

Registration fee (includes catering) is a bargain (£30 for faculty, £15 for students.). Registration will be available from the conference website shortly.

This year’s conference focuses on the challenge to museums posed by contemporary developments in medical science and technology.

The image of medicine that emerges from most museum galleries and exhibitions is still dominated by pre-modern and modern understandings of an anatomical and physiological body, and by the diagnostic and therapeutical methods and instruments used to intervene with the body at the ‘molar’ and tangible level — limbs, organs, tissues, etc.

The rapid transition in the medical and health sciences and technologies over the last 50 years — towards a molecular understanding of human body in health and disease and the rise of a host of molecular and digital technologies for investigating and intervening with the body — is still largely absent in museum collections and exhibitions.

As a consequence, the public can rarely rely on museums to get an understanding of the development and impact of the medical and health sciences in the last 50 years. Biochemistry and molecular biology have resulted in entirely new diagnostic methods and therapeutic regimes and a flourishing biotech industry. The elucidation of the human genome and the emergence of proteomics has opened up the possibility of personalised molecular medicine. Advances in the material sciences and information technology have given rise to a innovative and highly productive medical device industry, which is radically transforming medical practices. But few museums have so far engaged seriously and in a sustained way with these and similar phenomena in the recent history of medical sciences and technologies.

The contemporary transition in medical and health science and technology towards molecularisation, miniaturisation, mediated visualisation, digitalisation and intangibilisation is a major challenge for the museum world; not only for medical museums, but also for museums of science and technology, and indeed for all kinds of museums with an interest in the human body and the methods for intervening with it, including art museums, natural history museums and museums of cultural history.

Contemporary medicine is not only a challenge to exhibition design practices and public outreach strategies but also to acquisition methodologies, collection management and collection-based research. How do museums today handle the material and visual heritage of contemporary medical and health science and technology? How do curators wield the increasing amount and kinds of intangible scientific and digital objects? Which intellectual, conceptual, and practical questions does this challenge give rise to?

The meeting will address questions like (but not limited to):

• How can an increasingly microanatomical, molecularised, invisible and intangible (mediated) human body be represented in a museum setting? Does the post-anatomical body require new kinds of museum displays?
• How can museums make sense of contemporary molecular-based and digitalised diagnostic and thereapeutic technologies, instrumentation and investigation practices in their display practices?
• How can museums make use of their older collections together with new acquisitions from contemporary medicine and health science and technology?
• What is the role of the visual vs. the non-visual (hearing, smell, taste, touch) senses in curatorial practice and in the public displays of contemporary medical science and technology?
• What can museums learn from science centers, art-science event venues etc. with respect to the public engagement with contemporary medical science and technology? And, vice versa, what can museums provide that these institutions cannot?
• How can museums draw on bioart, ‘wet art’ and other art forms to stimulate public engagement with the changing medical and health system?
• How does physical representations of contemporary medicine in museums spaces relate to textual representations in print and digital representations on the web?
• How can museums integrate emerging social web technologies (Wikipedia, Facebook, Twitter, blogs, etc.) in the build-up of medical and health exhibitions?
• What kind of acquisition methods and policies are needed for museums to catch up with the development of contemporary medical science and technology, especially the proliferation of molecular and digital artefacts and images?
• What kind of problems do museum encounter when they expand the acquisition domain from traditional textual, visual and tangible material objects to digital artefacts (including software, audio- and videorecordings, and digitally stored data) and non-tangible scientific objects.
• How can participatory acquisitioning, crowd-sourcing, wiki-based methods, etc. (‘museum 2.0’) be employed for the preservation and curation of the contemporary medical heritage?
• How can curatorial work in museums draw on medical research and engineering and on academic scholarship in the humanities and social sciences? And, vice versa, how can museums contribute to medical teaching and research and how can their collections stimulate the use of physical objects in the humanities and social sciences?

The conference will employ a variety of session formats. In addition to keynotes and sessions with individual presentations of current research and curatorial work there will also be discussion panels and object demonstration workshops.

We welcome submissions from a wide range of scholars and specialists — including, for example, curators in medical, science and technology museums; scholars in the history, philosophy and social studies of medicine, science and technology; scholars in science and technology studies, science communication studies, museum studies, material studies and visual culture studies; biomedical scientists and clinical specialists; medical, health and pharma industry specialists with an interest in science communication; engineers and designers in the medical device industry; artists, designers and architects with an interest in museum displays, etc.

We are especially interested in presentations that involve the use of material and visual artefacts and we therefore encourage participants to bring illustrative and evocative (tangible or non-tangible) objects for demonstration.

The meeting will begin on Thursday 16 September (noon) and end on Saturday evening 19 September, 2010.

100-300 word proposals for presentations, demonstrations, discussion panels, etc. shall be sent before 28 February 2010 to the chair of the program committee, Thomas Soderqvist, ths@sund.ku.dk.

A meeting website for registration and hotel bookings will be established in early January 2010. A number of hotel rooms will be prebooked.

Programme committee:
Ken Arnold, Wellcome Collection, London
Robert Bud, Science Museum, London
Judy Chelnick, National Museum of American History, Washington, D.C.
Mieneke te Hennepe, Boerhaave Museum, Leiden
Thomas Soderqvist, Medical Museion, University of Copenhagen (chair).

Local organising committee:
Anni Harris, Bente Vinge Pedersen, Carsten Holt, Morten Bulow and Thomas Soderqvist, Medical Museion, University of Copenhagen.

For further information about the academic programme, please contact Thomas Soderqvist, ths@sund.ku.dk. For practical information about travel, accommodation, etc., see http://www.mm.ku.dk/sker/eamhms.aspx, or contact Anni Harris, konference2010@sund.ku.dk after 4 January 2010.

The conference is hosted by Medical Museion; further information will be posted on the museum’s website (www.museion.ku.dk) and on this blog.

I believe the commentary is still worth a comment, because it was written by 24 (sic!) more or less well known ‘experts’ in science communication, including Matt (”framing science”) Nisbett.

The co-authored commentary — which is based on a workshop on the changing nature of science communication “focusing specifically on biotech, biomedicine and genetics” held in Washington D.C. earlier this year — describes the state of science communication in general and in the printed news media in particular, and then ends with some recommendations for how to make the situation better.

The recommendations are peculiar for at least two reasons:

First, I’m surprised that none of the 24 authors seem to have noticed the importance of science, technology and medical museums for today’s science communication arena. True, many STM museums still have their focus on science, technology and medicine of the past, but more and more museums both in Europa and North America are increasingly identifying themselves as venues for science communication.

This total lack of mention of museums is all the more surprising because the 24 authors have a pronounced trust in government-sponsored science communication. In fact, they are wedded to a mixture of old mass media, newspaper journalism and a mid-20th century understanding of government-induced democracy.

The authors believe that the alleged threat to science journalism posed by corporate science media is thus best met by increasing funding of university- and government-supported science journalism.

Accordingly they don’t have much trust in science blogging. It’s mentioned in passing, but otherwise they believe blogging is “unlikely to become an effective solution” to what they perceive as a crisis in science communication.

Well, apparently the 24 authors are not entirely up-to-date with today’s media situation. Not only has grassroot blogging (both blogs by scientists and blogs by non-scientists about science) proved to be enormously vigorous. It is also much more likely to provide a democratic balance to corporate science newsrooms.

Why this nostalgic cry for an old-style public media and gvmt-sponsored science communication policy? Part of the explanation may lie in the  professional backgrounds of the 24 authors. Despite their focus on ‘biotech, biomedicine and genetics’, surprisingly many of them are affiliated with schools, departments and centres of public and community health.

My general impression is that scholars of public health tend to be more bound to have faith in goverment-sponsored health campaigns and less bound to trust bottom-up citizen health initiatives. Also that the basic rationale for much public and community health is a tendency to support government solutions for health policy issues.

If so, this co-authored plaidoyer for enhancing science communication is just classical public health communication policy writ large. I doubt a group of writers from departments of medical engineering would come up with similar recommendations for science communication. And Medgadget would probably find the commentary outrageous.

The Web is rapidly changing the communication, practice and culture of science. Science online London 2009 will explore the latest trends in science online. How is the Web affecting the work of researchers, science communicators, journalists, librarians, educators, students? What can you do to make the best use of the growing number of online tools?

The conference itself made good use of the online tools. As an apropriate feature it was possible to attend the conference online via Second Life (SL) instead of on site (in ‘First’ or ‘Real’ life). So I attended the conference while sitting in my living room in an appartment in Denmark, joined in virtual reality by people from various parts of the globe and quite different time zones. Blogger Dave Munger even gave his presentation through Second Life, as the screen picture below is an image of (notice also my freshly created SL avatar sitting in the lefthand corner):

The Second Life feature in itself made the conference interesting, so let me start there and come back to the actual contents of the conference later. By doing this, I am also letting you experience one of the unfortunate aspects of doing conferences in Second Life: the technology is not only a media but also distracts you from concentrating on what is going on. Or in one case when there was only a bad audio available from a breakout session, it made attending the conference difficult. Then again, there were other benefits.

One major benefit (and major distraction too) was the ongoing commentary and debate going on in Second Life while speakers were presenting. The presentations were communicated by video and audio streaming (see programme and streams here), while powerpoint slides were visible on the virtual screen you see to the left in the picture above. Ad to this a chat browser with ongoing commentaries and an ability to rotate your view around the virtual amphitheatre that set the stage for the SL conference – to view the often very elaborate, fancily dressed avatars, whom you were chatting with – and you get an idea of the set up. Commentaries varied from quick resumes of what was just said to parallel discussions or sharing of links and jokes (like this one) – kind of like handing notes to each other during a lecture. This was really helpful for a newbie like me, and it also gave a feeling of inclusion and made a great opening for networking, since everyone spoke to everyone in the chat.

From a museum-outreach perspective the chatting also gave me a couple of unexpected examples of what SL can do. Chek for instance the HMS Beagle (Darwin) exhibit in SL: http://slurl.com/secondlife/Elucian%20Omega/175/103/23. Second Life may be a relatively small online community and you may need a lot of computer skills to pull something like the HMS Beagle off, but – for me at least – it opens up for a whole new perspective on the use of online tools in a museum context.

As for the actual content of the conference there were several interesting presentations: aforementioned blogger Dave Munger, science editor of The Times Mark Henderson and ‘Genetic Future’ blogger Daniel MacArthur talked about ‘Blogging for impact’, how to use the blog as a tool to achieve fame, present journalists with a good science communication opportunity, and further/damage your academic career. Basically saying that blogging is the future of science communication and of becoming a popular academic, and that comments are usually of a much higher quality in blogs than on the mainline web (please feel free to prove them right ;-)). But also that not all universities recognize this (yet), and that being publicly critical of collegues on your blog may damage your career. There was a breakout session on institutional barriers afterwards, but I’ll skip that here. See here for videos of most of the conference or here for a blog that has links to all the blogposts on the conference and its different sessions.

Another interesting presentation was on managing online scientific communities – both on the technical issues involved (tech support, spam, legal aspects etc.) and on building communities on the Web. Taking the online scientific community ResearchGate as a good example, the presentation stressed the need for learning from the community what their needs are, continously developing the online resources (search engines, interface, applications), and engaging visitors. 30-35% of ResearchGate’s registered users are active ca. once a month (doing literature search, asking a question etc.), so it seems they have found a productice way of making an online community. Knowing what your audience is interested in and would want to know about or be able to do seems to be the way of creating an actual community. Interaction and involvement are important.

The conference ended with a presentation by science fiction writer and former research scientist John Gilbey under the headline: Far Out: Speculations on Science Communication 50 years From Now. Gilbey not so much outlined a future of science communication as he asked a lot of questions relating to the current way things are heading. The questions also (kind of) summarized the underlying questions in, and pointed to the context of, the conference’s different presentations. While thinking on a concept like New Museology, these questions made a lot of sense to me, so let me just end this post with some of Gilbey’s questions:

In a changed future who will our [insert scientist/blogger/profession etc.] sponsors be? How free will we be? Will we be encouraged to deal with public by employers? Would you blog against ‘evil’ organisations anonymously?

Will virtual reality be an obiqutiuos part of science communication in the near future? Scientists’ location becoming irrelevant?

Would a future environmental event spur more interst in science? Or would society crash totally following an unrecoverable internet failure? How many would loose information they couldn’t recover?

Most of the persons in SL answered in the positive to these questions. Would you?