The first Digital Detox Week was announced in an article
by Zachary Colbert titled ‘The Era of Simulation: Consequences of a digital revolution’:

The World Wide Web has infused our society with an all-encompassing reliance on media technologies … at all times we are obligated to communicate and to be tuned in to entertainment and information. We are objectified as ‘users’ not people. The products of our digital revolution run our daily routines. We are no longer free agents – technical extensions to our physical selves have become as vital as a limb or an organ.

And further:

This is what Jean Baudrillard called ‘the era of simulation’, we are being herded in preordained directions, dictated by omniscient authors. By following hyperlinks on Wikipedia, for example, we are following someone else’s premeditated path through information and jumping from one piece of subject matter to another. All too often users mistake these connections as their own and continually follow externalized thought processes, relying less and less on their natural associations.

Colbert is pretty dystoptic:

As we move from an industrial civilization into an information civilization, we’re online and we’re locked in. Try a digital detox for even just a day, I bet you will fail, I already have.

You the lost the bet! With one post exception, we’ve been able to stay away for a whole week.

See also my earlier post on this.

• Belief and medicine
• Birth and death
• Controversies and medicine
• Diagnosis
• Diseases and epidemics
• Hospitals
• Mental health and illness
• Practising medicine
• Public health
• Science and medicine
• Surgery
• Technology and medicine
• Medical traditions
• Treatments and cures
• Understanding the body
• War and medicine

is associated with bibliographies and interactives suitable for teaching at several levels. Under a creative commons policy the images are available for download.

All other great museums have fancy, big websites with lots of rich media functionalities. They cost hundreds of hours and enormous sums of money to build and maintain. Are they worth it? Or are the days of big websites numbered?

Mitch Joel (TwistImage) believes so (March 6), and I think he has a good argument.  If you think about how people find and connect to brands, they don’t necessarily do so through Google or other search engines anymore: “In fact, more and more people are having their first brand interaction on their mobile device. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebook and YouTube.”

This doesn’t necessarily mean that website is about to become extinct. But it means that institutional branding is much more than one, big and centralized website:  “it is more than likely that we’re going to see more and more brands create multiple spaces and platforms to ensure that they’re connecting with the right people in the right communities”. And even if institutions use microblogging and other platforms, they usually think about them as instruments to drive people back to their own, controlled, website: “The truth is that the more vibrant community for a brand may be happening more through a mobile app or online social network platform… or something else or something in addition to it”.

Worth some thought.

The topic of the webinar is ‘SARS: Learning from an epidemic of fear’, and it takes place this upcoming Wednesday 17 February, 12:30-2:30 pm (Central European Time):

The 2003 outbreak of SARS, a deadly new infectious disease, sparked worldwide alarm. It caused more than 8 000 cases and almost 800 deaths in at least 25 countries. Its spread was halted only by emergency international action.

In the opening presentation of this new seminar series, health psychologist Professor George Bishop describes his studies of how ordinary people respond to illness threats. He focuses particularly on the impact of SARS in Singapore, public responses to the epidemic, and the lessons learned.

Dr Cathy Roth, a WHO expert on the disease, explains the role of WHO in leading the struggle to contain this unprecedented threat.

The WHO’s webinar system only allows up to a thousand users logged-on simultaneously, so you’d better reserve access now — register here. After registering you will receive a confirmation email containing information about how to join.

I agreed in principle, but after hanging up I realised that Jim is both right and wrong. In fact, the best preparation for writing artefact labels isn’t blogging, but microblogging. And if Twitter were restricted to 70 characters instead of 140 it would be the ideal training ground for exhibition curators. No showcase labels should be more than 70 characters.

This year’s conference focuses on the challenge to museums posed by contemporary developments in medical science and technology.

The image of medicine that emerges from most museum galleries and exhibitions is still dominated by pre-modern and modern understandings of an anatomical and physiological body, and by the diagnostic and therapeutical methods and instruments used to intervene with the body at the ‘molar’ and tangible level — limbs, organs, tissues, etc.

The rapid transition in the medical and health sciences and technologies over the last 50 years — towards a molecular understanding of human body in health and disease and the rise of a host of molecular and digital technologies for investigating and intervening with the body — is still largely absent in museum collections and exhibitions.

As a consequence, the public can rarely rely on museums to get an understanding of the development and impact of the medical and health sciences in the last 50 years. Biochemistry and molecular biology have resulted in entirely new diagnostic methods and therapeutic regimes and a flourishing biotech industry. The elucidation of the human genome and the emergence of proteomics has opened up the possibility of personalised molecular medicine. Advances in the material sciences and information technology have given rise to a innovative and highly productive medical device industry, which is radically transforming medical practices. But few museums have so far engaged seriously and in a sustained way with these and similar phenomena in the recent history of medical sciences and technologies.

The contemporary transition in medical and health science and technology towards molecularisation, miniaturisation, mediated visualisation, digitalisation and intangibilisation is a major challenge for the museum world; not only for medical museums, but also for museums of science and technology, and indeed for all kinds of museums with an interest in the human body and the methods for intervening with it, including art museums, natural history museums and museums of cultural history.

Contemporary medicine is not only a challenge to exhibition design practices and public outreach strategies but also to acquisition methodologies, collection management and collection-based research. How do museums today handle the material and visual heritage of contemporary medical and health science and technology? How do curators wield the increasing amount and kinds of intangible scientific and digital objects? Which intellectual, conceptual, and practical questions does this challenge give rise to?

The meeting will address questions like (but not limited to):

• How can an increasingly microanatomical, molecularised, invisible and intangible (mediated) human body be represented in a museum setting? Does the post-anatomical body require new kinds of museum displays?
• How can museums make sense of contemporary molecular-based and digitalised diagnostic and thereapeutic technologies, instrumentation and investigation practices in their display practices?
• How can museums make use of their older collections together with new acquisitions from contemporary medicine and health science and technology?
• What is the role of the visual vs. the non-visual (hearing, smell, taste, touch) senses in curatorial practice and in the public displays of contemporary medical science and technology?
• What can museums learn from science centers, art-science event venues etc. with respect to the public engagement with contemporary medical science and technology? And, vice versa, what can museums provide that these institutions cannot?
• How can museums draw on bioart, ‘wet art’ and other art forms to stimulate public engagement with the changing medical and health system?
• How does physical representations of contemporary medicine in museums spaces relate to textual representations in print and digital representations on the web?
• How can museums integrate emerging social web technologies (Wikipedia, Facebook, Twitter, blogs, etc.) in the build-up of medical and health exhibitions?
• What kind of acquisition methods and policies are needed for museums to catch up with the development of contemporary medical science and technology, especially the proliferation of molecular and digital artefacts and images?
• What kind of problems do museum encounter when they expand the acquisition domain from traditional textual, visual and tangible material objects to digital artefacts (including software, audio- and videorecordings, and digitally stored data) and non-tangible scientific objects.
• How can participatory acquisitioning, crowd-sourcing, wiki-based methods, etc. (‘museum 2.0’) be employed for the preservation and curation of the contemporary medical heritage?
• How can curatorial work in museums draw on medical research and engineering and on academic scholarship in the humanities and social sciences? And, vice versa, how can museums contribute to medical teaching and research and how can their collections stimulate the use of physical objects in the humanities and social sciences?

The conference will employ a variety of session formats. In addition to keynotes and sessions with individual presentations of current research and curatorial work there will also be discussion panels and object demonstration workshops.

We welcome submissions from a wide range of scholars and specialists — including, for example, curators in medical, science and technology museums; scholars in the history, philosophy and social studies of medicine, science and technology; scholars in science and technology studies, science communication studies, museum studies, material studies and visual culture studies; biomedical scientists and clinical specialists; medical, health and pharma industry specialists with an interest in science communication; engineers and designers in the medical device industry; artists, designers and architects with an interest in museum displays, etc.

We are especially interested in presentations that involve the use of material and visual artefacts and we therefore encourage participants to bring illustrative and evocative (tangible or non-tangible) objects for demonstration.

The meeting will begin on Thursday 16 September (noon) and end on Saturday evening 19 September, 2010.

100-300 word proposals for presentations, demonstrations, discussion panels, etc. shall be sent before 28 February 2010 to the chair of the program committee, Thomas Soderqvist, ths@sund.ku.dk.

A meeting website for registration and hotel bookings will be established in early January 2010. A number of hotel rooms will be prebooked.

Programme committee:
Ken Arnold, Wellcome Collection, London
Robert Bud, Science Museum, London
Judy Chelnick, National Museum of American History, Washington, D.C.
Mieneke te Hennepe, Boerhaave Museum, Leiden
Thomas Soderqvist, Medical Museion, University of Copenhagen (chair).

Local organising committee:
Anni Harris, Bente Vinge Pedersen, Carsten Holt, Morten Bulow and Thomas Soderqvist, Medical Museion, University of Copenhagen.

For further information about the academic programme, please contact Thomas Soderqvist, ths@sund.ku.dk. For practical information about travel, accommodation, etc., see http://www.mm.ku.dk/sker/eamhms.aspx, or contact Anni Harris, konference2010@sund.ku.dk after 4 January 2010.

The conference is hosted by Medical Museion; further information will be posted on the museum’s website (www.museion.ku.dk) and on this blog.

Whereas most public collections are online, most private are not. An inspiring exception from this internet invisibility of private collections is Donald Blaufox’s Museum of Historical Medical Artifacts. Working as a professor in nuclear medicine at the Albert Einstein College of Medicine of Yeshiva University Dr. Blaufox has spent much of his spare time in the last thirty years building up a collection of medical artefacts “that could serve as a nidus for a museum of medical history as evidenced by the objects that contributed to its development”.

Some objects “were acquired simply because they have some medical significance, others for their beauty, but all of them because they help to understand the evolution of medicine over the centuries”. He didn’t have the ambition to transform it into a public museum, but entertained the idea of prodcuing a catalogue in book form instead. Then, two years ago, he decided to go online. Now the web-based MoHMA contains over 1000 objects representing a wide range of medical practices and of craftsmanship.

Nicely and competently curated and beautifully represented in images, the MoHMA website is yet another example of how important private collectors have been, and still are, for the preservation and communication of the material medical heritage.

I guess that working at a place like Medical Museion one gets hardened by telling stories of how the medieval surgeons performed their work or how the cholera epidemic infected people in the middle of the 19th century. Nevertheless this game, where one gets to perform surgery on a knee, really struck me. One thing is the images of the opened knee but I believe that it’s really the sound on the game that gets to me. Especially the sound of the saw going through the knee is really disturbing. Urg!

I must admit that I found it rather educational and apparently my patient survived. To be quite honest I’m not sure that it’s possible to actually ever fail. The game also reminded me of an article I read recently (”Inscribing surgery in digital culture” by Jan Eric Olsén, Årsskrift for Medicinsk Museion, vol. 3, 2006: 49), in which he links computer gaming and virtual surgery:

Future surgery may not require knowledge in handling the scalpel but rather familiarity with computers. It has also been suggested that surgeons who often play computer games sharpen their ability to coordinate the senses of vision and touch, when performing keyhole surgery (Satava ed 1998: 143-144)

That might be right, but I’m quite sure that the above-mentioned game does not train the necessary skills :) (For an online article about the link between surgery and computer gaming click here)

Last Thursday the ACSB announced, however, that the site will be re-opened and developed further by means of a $2,5 million ’stimulus grant’ from the NIH (one of the consequences of the new Obama administration).

According to ACSB’s press release, the present image and video collection will be turned into “a comprehensive, international digital library” and furthermore, by “developing a systematic protocol for acquiring, reviewing, annotating, and uploading the images”, the ASCB will create “an efficient platform for building the library at a rapid rate”.

These are exciting news for all cell image fans!